Benjamin Pure Gibson Measure e-Marketing Strategy
It is important to measure the effectiveness of your e-marketing efforts to know if you are headed in the right direction. The best way to measure the performance of any e-marketing effort is to break down the effort into distinct parts. Industry expert, Ben Gibson shows you how to do it right.
Measuring marketing efforts involves demonstrating the effectiveness of the processes applied. As any e-marketing professional will tell you, it is quite difficult to determine the success levels of any marketing initiative in isolation. According to Ben Gibson, a longer and broad-term perspective is necessary to measure performance at realistic levels and apply what you have learnt to improve the end result.
With advancements in technology, it is now possible to use sophisticated ways to track e-marketing performance. Expensive software solutions are now available which can make the task of tracking e-marketing strategies easier.
It is not uncommon to come across e-marketing professionals, who in their desperation to show success, will claim results, that are in fact, a part of the marketing effort itself. Comparing short term achievements and claiming the results to be a reflection of what the long term e-marketing plans will deliver, cannot be a termed as a true measure of e-marketing performance.
Ben pure Gibson says that creating e-marketing activities that exactly mimic past efforts for comparison is a difficult task to achieve. It is necessary to understand the variables that exist and make allowance for the same in the final measurement.
Measuring marketing efforts involves demonstrating the effectiveness of the processes applied. As any e-marketing professional will tell you, it is quite difficult to determine the success levels of any marketing initiative in isolation. According to Ben Gibson, a longer and broad-term perspective is necessary to measure performance at realistic levels and apply what you have learnt to improve the end result.
With advancements in technology, it is now possible to use sophisticated ways to track e-marketing performance. Expensive software solutions are now available which can make the task of tracking e-marketing strategies easier.
It is not uncommon to come across e-marketing professionals, who in their desperation to show success, will claim results, that are in fact, a part of the marketing effort itself. Comparing short term achievements and claiming the results to be a reflection of what the long term e-marketing plans will deliver, cannot be a termed as a true measure of e-marketing performance.
Ben pure Gibson says that creating e-marketing activities that exactly mimic past efforts for comparison is a difficult task to achieve. It is necessary to understand the variables that exist and make allowance for the same in the final measurement.